Competition is very strong in a complicated and fast changing business like ours and only few organizations can survive . For our group we made a new strategy for this purpose .Our key strategy is to integrate all rings of the chain all together , these rings include farming of the animal feed ,using this feed for fattening in the producing countries, transporting the animals  by our own ships, and the last ring is reaching the end consumer in the receiving countries.


Our goal is to achieve  maximum competition abilities in a fast  moving  world with unexpected variables .This goal is our key factor that will guarantee the leadership for our group in a complicated sector like ours,  and will  maximize our growth rate year by year.

We aim to achieve this as well as making improvements in the societies that we work in "WIN TO WIN" that’s our main principle in our strategy. This takes place in both the producing and the receiving countries.